Oh. My. Glob. Have you seen the new video from department store JCPenney “Here I Am”? No? Ok, watch this… I mean what can I say? It’s wonderful! Including actual fat women, including fat women of colour. Doing kick-arse stuff. With nary a word about “health”. No “plus-size” models that wouldn’t actually wear the plus-size […]

via Marketing to Fat Women – This Is How You Do It — Fat Heffalump


I love this ad! I love the messages in it and the women are beautiful too.


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